Survey Methods

A complete guide to conducting survey research via online platforms. Many topics discussed, such as developing online and mobile questionnaires, are unique to digital surveys, whereas others, such as creating reliable survey questions, are common to all survey environments. The expansion of low-cost software options has opened up this area to a broad range of researchers, and the need for a comprehensive text for developing, implementing, and reporting digital surveys is greater than ever. Reflects the significant developments in technology and the methodological literature.Captures in one single volume everything you need to know about conducting digital surveys from start to finish."This is the most clearly written and practical text out there. It is a practical guide for students or anyone interested in online surveys

also available as an eBook from SAGE Research Methods Online
An introduction to the processes and methods of planning and conducting survey research. The book provides step-by-step guidance on: Designing your research Ethical issues Developing your survey questions Sampling Budgeting, scheduling and managing your time Administering your survey Preparing for data analysis With a focus on the impact of new technologies. Looks at how survey research is conducted today as well as the challenges survey researchers face. Ideal for students and researchers new to survey research.

Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. Explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. Takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey lifecycle: Surveys and Societies; Planning a Survey Measurement; Sampling; Data Collection; Preparing Data for Use; Assessing and Improving Data Quality.

Offers tips for creating successful web surveys. Presents a theoretical yet practical approach to creating and conducting web surveys. Discusses various modes of data collection to tips for detecting error. Explores the advantages and disadvantages of this mode of data collection. Common challenges involving under-coverage, self-selection, and measurement errors are discussed as well as topics including:
Sampling designs and estimation procedures; Comparing web surveys to face-to-face, telephone, and mail surveys; Errors in web surveys; Mixed-mode surveys; Weighting techniques including post-stratification, generalized regression estimation, and raking ratio estimation; Use of propensity scores to correct bias.