What you need to find and use

• Scholarly books & ebooks - good starting point
• Peer reviewed academic journal articles (e.g. Academy of Management journals)
• Good quality trade magazine articles (e.g. Harvard Business Review, The Economist)
• Industry data, statistics & reports

"Peer reviewed" means that:

• Written by experts 
• An editor and one or more subject specialists review the article before it is published
• Accurate information
• Well-researched
• Contributes to knowledge in a field
• Mainly journal articles
• Published in legitimate journals
• Trust the information given is accurate and reputable

Search tips

• Use the keywords not the entire question
• Link your keywords together into an effective search
  • AND: combine concepts. Smartphone AND Australia
  • OR: connect synonyms. Smartphone OR mobile 
  • (nesting): keeps terms together
  • (smartphone OR mobile) AND Australia
  • “phrase search”: “integrated marketing communication”
  • Truncat*: Search on the stem of the word