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The 5 Creative Enterprise Success Factors
The 5 Creative Enterprise Success Factors
- Opportunity recognition: the project creates, discovers, or recognizes an opportunity to meet a need or want. There is demand (or will be) for the creative product or service
- Value-add: the project adds sufficient value for the stakeholders in one or more ways (e.g., commercial, cultural, social, environmental, personal)
- Stakeholder Management: the needs of internal and external stakeholders are considered & their perspectives and input included appropriately
- Resourcing: the required resources are available, or can be made so
- Innovation: the project does something new in terms of its product (or service), processes, or position.
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