Product design

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Also available online from ProQuest
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.

This title offers a new framework for design, grounded in behavioral science. It argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap.

Also available online from ProQuest
In fully researched, stand alone sections with worked examples, the book provides useful, practical skills for dealing with real-world ergonomic problems. The author's approach is based on a professional model in which specialized skills are backed-up by a good general knowledge of ergonomics.

Also available online from Taylor & Francis
Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation.

Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries.