Dynamic markets

Design Thinking for Business Growth : how to design and scale business models and business ecosystems

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX.

Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness

Designing the Human Business: Leveraging Design Thinking to Craft Powerful and Innovative Business Models

The business model cycle : a dynamic and user-centric perspective on business model design and change with a case study from the mobility sector

Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns

Value Co-Creation Processes in Circular Firms : Beyond Organizational Boundaries

Evolving with Inclusive Business in Emerging Markets : managing the new bottom line

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

How to Build Brand Value : Lead Culture, Be Relevant, Recruit Consumers Massively

Value in Marketing : retrospective and perspective stance

Managing value propositions in service ecosystems

Value First, Then Price : building value-based pricing strategies

Strategic Value Creation : Design and Execute a Strategy for Breakthrough Returns

Building Value Through Marketing : a step-by-step guide