Choose a quality source & work it - they will be a richer source of information even if you need to invest time in reading & understanding - Consult the available help resources.
The words you use and the words used in the resource may be different - so try alternatives & synonyms & broader concepts.
Think sideways - consider the market segment or market position adopted by the business - the political, cultural, technological, legal. Consider the changing expectations of their employees and customers
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