Know your audience To be able to pitch effectively you need to know your audience.
Ask the question “who are they?”, “what would they already know about this topic” and “why would they care?” If you don’t know – find out now, by using Google, LinkedIn and Twitter! You have a short space of time to convince them, so you should be focusing on what they want the most.
Prepare your "elevator pitch" or "flash talk". This one minute YouTube Tedx video is a great example of an elevator pitch. These are also similar to the 3 Minute Thesis, where you are given 3 minutes to explain your research project. Check YouTube for examples like this one. Flash talks are often given at conferences during poster sessions - check out the example included here (about the 1:00 minute mark).
Consider covering the following points:
What's the take home message? Spend about 30 - 40 seconds on each of these points and include a take home message, to develop the basis of a strong pitch.
First impressions count too. They will see the poster and then listen to your pitch.
Prepare answers to question you think you might be asked
Watch these students from the University of Rochester present their posters. The YouTube video is 9 minutes long but contains multiple pitches for you to see. Think about the ones you engaged with more and why and apply that element to your own poster presentation and pitch.
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