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Getting Started

Welcome to the Marketing Subject Guide

 

QUT library has a wide range of resources that will help you with your studies in Marketing. Use this subject guide as a starting point to find the relevant resources.

Click on the tabs at the top left of the guide to navigate its contents.

Suggested search terms

Examples of useful headings for Marketing topics are:

 
  • ADVERTISING
  • COMMUNICATION IN MARKETING
  • CONSUMERS
  • MARKETING
  • MARKETING CASE STUDIES
  • MARKETING RESEARCH

 

Hint:  For even greater flexibility, use the drop-down menus in Advanced Search, enter the subject, and then add keywords to other search boxes to refine your search.