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Country, Industry & Consumer Reports

Research Hacks

  • Choose a quality source & read it - they will be a richer source of information even if you need to invest time in reading & understanding

  • The words you use and the words used in the resource may be different - so try alternative words, synonyms & broader concepts

  • Consider the entire universe a business operates in - the political, cultural, technological, legal. Consider the changing expectations of their employees and customers 

PESTLE analysis