Choose a quality source & work it - they will be a richer source of information even if you need to invest time in reading & understanding
The words you use and the words used in the resource may be different - so try alternatives & synonyms & broader concepts
Think sideways - consider the entire universe a business operates in - the political, cultural, technological, legal. Consider the changing expectations of their employees and customers
Key statistics and analysis on market characteristics, operating conditions, current and historical performance, a five-year forecast and major industry participants.
Reports on consumer products & consumers, international in scope. Includes megatrends, statistics and analytics. Select by industry or consumer type and then by country
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