Skip to Main Content

Country, Industry & Consumer Reports

Research Hacks

  • Choose a quality source & work it - they will be a richer source of information even if you need to invest time in reading & understanding  

  •  The words you use and the words used in the resource may be different - so try alternatives & synonyms & broader concepts

  • Think sideways - consider the entire universe a business operates in - the political, cultural, technological, legal. Consider the changing expectations of their employees and customers 

Four essentials for trendspotting