Marketing Strategy for the Creative and Cultural Industries
The Disappearing Product: marketing and markets in the creative industries
Marketing in Creative Industries: value, experience and creativity
Media audiences: effects, users, institutions, and power
Entertainment Public Relations: communicating with audiences
The Marketplace of Attention: How Audiences Take Shape in a Digital Age
Audience: marketing in the age of subscribers, fans & followers
Audiences and the arts : communication perspectives
The Audience and Business of YouTube and Online Videos
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