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Course guide: Entertainment and Creative Industries
Audiences & Marketing
Course guide: Entertainment and Creative Industries
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Industry News
The Entertainment Industry
Producing Entertainment
Arts Management
Audiences & Marketing
Entertainment Law
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Audiences & Marketing
Entertainment Marketing
Marketing Strategy for the Creative and Cultural Industries
The Definitive Guide to Entertainment Marketing
The Disappearing Product: marketing and markets in the creative industries
Marketing in Creative Industries: value, experience and creativity
The Routledge Companion to Arts Marketing
Blockbusters: hit-making, risk-taking, and the big business of entertainment
Making Media Work
Understanding Audiences
Media audiences: effects, users, institutions, and power
Audience As Performer
Entertainment Values: how do we assess entertainment and why does it matter?
Entertainment Public Relations: communicating with audiences
Standing Room Only: marketing insights for engaging performing arts audiences
Celebrity and Entertainment Obsession: Understanding Our Addiction
The Marketplace of Attention: How Audiences Take Shape in a Digital Age
Audience: marketing in the age of subscribers, fans & followers
Handbook of Media Audiences
Audiences and the arts : communication perspectives
The Audience and Business of YouTube and Online Videos
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