A framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation.
The Craft of Contemporary Commercial Music prepares today's music students for their careers by teaching them to compose their own music, produce it professionally, and sell it successfully. This textbook integrates three areas of concentration—music theory and composition, audio engineering, and music business—allowing students to understand and practice how to successfully navigate each stage of a score’s life cycle from concept to contract.
This book attempts to offer a broader, less Anglocentric and more dynamic understanding of the recording industry. Seven detailed case studies of different national recording industries provide a distinctive insight into the workings of the recording industry.
This book offers a concise, rigorous presentation of the economic fundamentals of the music industry in particular and the music economy in general. It highlights the economic principles that govern the music business as an economic good protected by copyright law. The book examines the core sectors of the industry - music publishing, sound recording, the live music market, and secondary markets such as advertising and merchandising - and shows how they operate together.
This book will help you harness your creativity into clear visions and effective work plans. Whether you are producing a recording, going on tour, developing a studio, launching a business, running a marketing campaign, creating a music curriculum, or any other project in the music industry, these road-tested strategies will help you to succeed.
Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that engages students with creative problem-solving activities, collaborative projects and case studies as they explore the inner workings of the music business, while encouraging them to think like entrepreneurs on a path toward their own successful careers in the industry.