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Useful search terms

Try these on QUT Library search box, our QUT Library databases or Google:

marketing and "small business"

marketing and (theatre OR musical OR perform)

limit dates to 2012 onwards where possible (think of the impact of social media)
look for author credentials
look for research on which it is based

Useful databases

ABI/INFORM collection (via ProQuest) This link opens in a new window
Key database for business and economics which includes content for organisational psychology and information systems. ABI/INFORM provides access to journal articles, working papers, business and industry news plus country and industry focused reports.
tag-community access
Add to your HiQ Launchpad
WARC (World Advertising Research Center) This link opens in a new window
Case studies, research reports and summaries for the marketing, advertising, media and research industries. Also includes best practice papers, guides and daily news.
Australia and New Zealand Newsstream (via ProQuest) This link opens in a new window
Leading Australian and New Zealand newspapers from Fairfax and News Limited plus content from the ABC.
tag-community access

Useful articles & reports

"A big part of my life": a qualitative study of the impact of theatre
Walmsley, B. (2013). "A big part of my life": A qualitative study of the impact of theatre. Arts Marketing, 3(1), 73-87.
Developing measurements of success for performing musical groups
Fisher, C., Pearson, M.M., Goolsby, J.R., & Onken, M.H. (2010). Developing measurements of success for performing musical groups. The Journal of Services Marketing, 24(4), 325-334. doi.org/10.1108/08876041011053033
Evaluating cultural industries: investigating visitors' satisfaction in theatres
Boerner, S., Moser, V., & Jobst, J. (2011). Evaluating cultural industries: Investigating visitors' satisfaction in theatres. The Service Industries Journal, 31(6), 877.
IBISWorld Industry Report on Music and Theatre Productions in Australia
My-music my-self.
Greenacre, L., Freeman, L., Filby, J., & Ostrovsky, T. (2015). My-music my-self. Qualitative Market Research, 18(1), 145-160.
more...less...
interviews using experts within the music field were used to penetrate the private worlds of musical theatre enthusiasts
Probing into the Orientation of the Marketing Strategies of Performing Arts in Terms of Customer Behaviors- Taking the Contemporary Theater for Instance
Lee, T. (., & Hsu, Y. (2012). Probing into the orientation of the marketing strategies of performing arts in terms of customer behaviors- taking the contemporary theater for instance. Xing Xiao Ping Lun, 9(4), 443-462.
Relationship marketing in the subsidised arts: the key to a strategic marketing focus?
Conway, T., & Whitelock, J. (2007). Relationship marketing in the subsidised arts: The key to a strategic marketing focus? European Journal of Marketing, 41(1), 199-222. doi:http://dx.doi.org/10.1108/03090560710718184
Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations
Hausmann, A., & Poellmann, L. (2013). Using social media for arts marketing: Theoretical analysis and empirical insights for performing arts organizations. International Review on Public and Non - Profit Marketing, 10(2), 143-161. doi:http://dx.doi.org/10.1007/s12208-013-0094-8

Thesis

A qualitative study of small-scale artist 'indie' music businesses in Brisbane
2014 Thesis on the independent music scene in Brisbane