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Social media and research impact

How social media can help increase the impact of your research

"...if you want people to read your papers, make them open access, and let the community know (via blogs, twitter, etc) where to get them. Not rocket science. But worth spending time doing. Just dont develop a stats habit." - Melissa Terras, University College London



Twitter can add extra value to almost any research project.

Tweet about each new publication, website update, conference presentation or new blog that your project completes. To gauge feedback, you could send a tweet that links to your research blog or papers and ask your followers for their feedback and comments.

Find out more from Using Twitter in university research, teaching, and impact activities: a guide for academics and researchers - link given below.



The benefits of blogging about your research include:

  • quicker dissemination of research findings
  • quicker feedback and comments on your research from your audience
  • the ability to increase downloads to your papers and potentially, citations, by linking to an open-access version in, for example, an institutional repository like QUT ePrints
  • putting the spotlight on individual research projects rather than the journals they're published in
  • the ability to provide context around your research projects
  • explaining your research to a non-specialist audience or undergraduate students

Popular blogging platforms include:

Using social media to promote research

This video explains how you can use social media to promote research.  





Mendeley is a stable, freely available citation manager with an academic social network that helps you organise your research, collaborate with others and discover new research.

Researchers can build a Mendeley profile and chart views and downloads of their research, join groups, and view popular articles within their fields.

Mendeley data is also becoming more integrated with tools like ImpactStory (listed above) so has benefits acroos all disciplines from the hard sciences to the social sciences and humanitites.


LinkedIn is a social networking site for professionals, mainly used for professional networking. There are millions of users worldwide.

The Thesis Whisperer on Twitter